Scope of this policy
This policy applies to ambervalleylabs.com and to enquiries submitted through the website. Ambervalleylabs is responsible for deciding how personal information described in this policy is used. This page does not cover third-party websites, services or platforms that may be linked from our site.
Information we collect
We may collect information that you provide directly and limited technical information generated when you use the website.
- Contact details, such as your name, email address and telephone number.
- The content of messages, project enquiries and other correspondence.
- Technical information, including browser type, device type, approximate location, IP address and website activity.
- Cookie preferences and information collected through permitted analytics or security technologies.
Please avoid including confidential, sensitive or unnecessary personal information in an initial enquiry.
How we use personal information
We may use personal information to:
- respond to enquiries and communicate about potential or existing projects;
- operate, maintain, secure and improve the website;
- understand website performance and visitor interactions;
- keep appropriate business and correspondence records;
- prevent fraud, misuse, security incidents and unlawful activity;
- comply with legal or regulatory obligations; and
- establish, exercise or defend legal claims.
Lawful bases for processing
Where UK data protection law applies, we rely on one or more lawful bases depending on the circumstances.
- Consent: where you have made a clear choice, including for optional cookies.
- Contract: where processing is necessary to take requested steps or perform an agreement.
- Legitimate interests: where reasonably necessary to operate and protect our business, respond to enquiries and improve our services, provided those interests are not overridden by your rights.
- Legal obligation: where we must keep or disclose information to meet a legal requirement.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including responding to an enquiry, maintaining business records, meeting legal requirements and resolving disputes. Retention periods may vary according to the nature of the information and our legal obligations.
Your data protection rights
Depending on the circumstances, you may have rights to:
- request access to your personal information;
- ask us to correct inaccurate or incomplete information;
- request deletion or restriction of processing;
- object to processing based on legitimate interests;
- withdraw consent at any time where processing relies on consent; and
- request transfer of information in a portable format where applicable.
You may also complain to the UK Information Commissioner's Office. We encourage you to contact us first so we can try to address your concern.
Security
We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.
Children's privacy
Our website is intended for business and general audiences and is not directed at children. We do not knowingly collect personal information from children through the website. A parent or guardian who believes a child has provided information may contact us to request its removal.
Changes to this policy
We may update this Privacy Policy to reflect changes in our website, services or legal obligations. The updated version will be published on this page with a revised effective date.
Contact us
Questions or requests concerning this Privacy Policy can be sent to info@ambervalleylabs.com.